Ultimate Ultra-fine light control

Quantum Matrix Technology

Evolution of Neo QLED comes with Quantum Matrix Technology， which precisely controls our exclusive new Quantum Mini LED. With accurate light control， you can enjoy great detail in both the darkest and brightest scenes.

AI-powered 4K picture completed by 20 neural networks

Neural Quantum Processor 4K

Samsung’s powerful quantum processor with deep learning creates a precise and adaptive experience. Scene-by-scene， the processor optimizes your viewing condition and improves your content. Powerful 4K AI upscaling ensures you always get near 4K resolution.

Dolby Atmos experience with top channel speakers

Dolby Atmos®

Samsung's new top channel speakers deliver a next level Dolby Atmos experience that will immerse you in the action with multi-dimensional sound. With the addition of Samsung’s top channel speakers and Dolby Atmos， Neo QLED delivers an incredible audio experience.

Absolute beauty found in minimalism

Infinity One Design

Don't compromise elegance for immersive viewing experience. This gorgeous Infinity One Design will take you to the next level with impossibly slim profile.

Our most advanced 4K TV experience yet with high-class design

Spectacular contrast， just as the director intended

Quantum HDR 32x

Every nuance and detail comes to life with rich， accurate colour and deeper contrast. The dynamic tone mapping of HDR10+ shifts colour and contrast scene by scene， allowing you to appreciate even minor details.

Minimal glare to reduce unwanted distractions

Anti Reflection

Don’t let the brightness of the sun to interrupt the midday match， or lamp reflections to ruin your evening movie. Our critically acclaimed Anti Reflection technology allows less distractions from reflecting light from any seat in the house， which means you can lose yourself in the latest blockbuster.

Intelligent picture optimized for your eyes

EyeComfort Mode

Samsung’s unique EyeComfort Mode preloads local sunset and sunrise times to your screen， so it can automatically adjust your display accordingly. Also， it lowers brightness and colours after sunset， so your screen is softer on your eyes-making it easier to unwind and rest at the end of the day.

3-dimensional Real Depth enabled by powerful neural networks

Real Depth Enhancer

Real Depth Enhancer now mirrors how human eyes process depth by increasing foreground contrast. So， when you are watching a nature documentary， Real Depth Enhancer enhances an elephant’s wrinkles while leaving the background as is – just as a person’s eyes would.

Exceptional gaming experience with 4K 144hz

Motion Xcelerator Turbo Pro

With innovative 4K 144hz feature on TV screen， Motion Xcelerator Turbo Pro delivers peak performance， creating consistently crisp visuals and blazing-fast speeds.

Tear free， stutter free， low latency HDR gaming

FreeSync Premium Pro

Building on AMD FreeSync™ core technology to reduce stutter and screen tearing， TVs with the AMD FreeSync™ Premium Pro tier provide a fantastic HDR gaming experience. Enjoy a combination of smooth gaming at peak performance， and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Surround yourself with sound from TV and soundbar orchestrated in harmony. Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

Dynamic， realistic sound that tracks the action

Object Tracking Sound+ (OTS+)

With built-in speakers， you can experience vividly realistic 3D sound that puts you in the middle of the action.

Discover your favourite contents in one place

Smart Hub

Samsung’s new Smart Hub puts content curation and discovery front and center， so you spend less time searching and more time streaming movies， games， and shows. With three categories—Media， Game， and Ambient—optimizes your TV experience based on how you use your TV.

Your best home butler

SmartThings

Let your TV automatically detect and instantly connect all your devices near your TV. SmartThings not only supports mobile/cam/IoT/Smart appliances but also supports legacy appliances. You can control devices directly with remote or voice when watching TV.

Make video calls on the big screen

Video Call Application

Connect your video call applications seamlessly to your screen and spend time with your loved ones on a bigger screen. With wider partnership with Google Duo and Microsoft teams， you can have the option to pick and choose your preferred application. Also， now you can connect your own mobile camera in addition to SlimFit cam and Logitech webcam， which makes accessing video calling easier.

Free TV， no strings attached

TV Plus

Enjoy free live streaming TV content on TV Plus. Choose from a variety of channels offering content for all interests. No need to ask your friend which content is hot these days. Just tune in to TV Plus and find out.

See it all on one screen

Multi View

Watch what's on your TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games， simply connect your phone and multi-screen to see both simultaneously. You can also enjoy optimized multi-tasking such as ultrawide game and vertical state， and simply add-up content to watch it all simultaneously or make your own combination.